Great to see you!!!
You must know that Facebook is one of the best Social Media Platform for ads. If you are not running Facebook Ads, the chances are sure to miss a lot of opportunities to make money.
But Wait!!! Wait!!!
No need to panic.
To help you out, I have shared some of the essential tips that you can use while running Facebook Ads that will drive more sales through this blog.
Whatever Marketing Channels you are using, it is not so enough. You constantly need: -
- Way to increase repeated sales from past customers.
- High Relevant Traffic for your Channels.
- More Conversions to meet more sales targets.
By the end of this blog, you will have valuable information about how you can use facebook ads to increase traffic & conversions for your e-commerce store.
Let’s begin now.
Utilize the Multi-Product Advertisements
The Multi - Products ad allow you to showcase products at the same time on Facebook. This kind of ad can be very helpful for several reasons: -
- This type of ad can be helpful to boost conversions as interested customers can see more and more products.
- It can be used to show the different highlights of a product.
- It gives more options for customers to explore.
Interesting Figures from the study: -
- CTR is increased from 50% to 300% of brands who used multi-products ads.
- CPC rate has gone down to 35% because of higher engagement.
Facebook Ad is not used by all the Companies as there are still other factors that should be considered. And it is a great way to start that how can you exploit the opportunities offered by Facebook Ads for e-commerce.
Run Retargeting Campaigns
If you are running your e-commerce business, then you must understand that most interested customers end up leaving their cart without completing the purchase. Almost 72% of online shoppers end up abandoning carts. And the other 8% of those end up abandoning carts. Customers have expressed interest in the product being sold.
You should run a retargeting campaign. Using this type of Campaign, you have a chance to get over about 25% of the customers to come back. If you spend time and money on new people to convince them to buy a product. It might not be as hard to convince when you think about it.
You can run retargeting campaigns together with coupons, discounts, and other interesting offers.
Use Conversion Tracking Pixel
If you are unaware about Conversion Tracking Pixel, then you are miss out on a great deal. A Conversion Tracking Pixel i.e. a code used for tracking the behavior of those who visit your site.
It allows to track the amount of conversions you received from Campaign. Conversion Tracking Pixels can be used by Facebook in order to improve Campaigns and target the right audience for your ads. When you place Conversion Tracking Pixels, you will be able to get the data regarding the actions taken by customers after clicking at your ads. That’s why you can measure ROI more accurately. Facebook prioritizes Video Content. That means your ad would have more chances to reach more and more people if you use video. As they are most engaging.
Offer a Discount
You can create advertisements that highlight the discount offer. If you have a new product, you can make an introductory discount offer to your customers. You just have to make sure that the discount you are offering to the customers should not have disadvantages in the future. You should offer your product at affordable prices so that they can take advantage of the product. You can show the interested customers that how many customers have already taken advantage of this offer. This is a great way of convincing people that they should grab this chance of offer.
Upgradation in Brand Identity
Incorporate your brand into a social content to improve brand identity. Use that kind of posts that the audience must be aware of and attracts them. That will make it easier for people to have a connection with your brand. This will somehow attract people to have a connection with your brand without forcibly.
Facebook Algorithm prioritizes Facebook Content. Video is more engaging as a format. More than half of daily Facebook users watch videos on the platform every single day. Customers are more likely to watch videos. Your ads would have more chances to end up in the feed of the right people if you use videos. You would have to make sure that you create your video ads correctly. They should showcase your products in action or show the best features of the products/services in videos.
Boost Past Post
If you are hesitant when it comes to creating a new advertising campaign. There is just no way for you whether it is going to be successful. You can use this feature to boost an advertisement that prove effective in the past. By doing so, you can minimize the risks that you are running. The great thing about this ad feature is that you are almost guaranteed to get results through it.
Use Posts that are not about selling
Your aim with the e-commerce business is to sell the products/services but not all your ads should be about selling. People tend to stay away from advertisements because they get so much of it online. Just make sure that the event has a real connection with the nature of your business. Sometimes you just have to post something creative and knowledgeable without trying to convince people about buying your products/services to just make the brand awareness.
Have a Query? Then, Let’s have a talk